Should you use social media?
Where else do you get everybody who matters in one place at the same time? Social media is a great method to get your products or ideas seen. Social media has come on leaps and bounds over the last 10 years. It’s been on a continuous rise with the introduction of Facebook, Twitter, Instagram, LinkedIn and Pinterest and hasn’t looked back for anybody, with new features and possibilities becoming available to be taken advantage of every month.
Social media has a huge advantage over any other type of marketing method, it gives you the opportunity to properly engage with your clients, customers and audiences instantly and for little to no cost. Platforms are updated in three different formats, video, audio or text, these are all important and need to be put under question which is the best for the piece of information you are trying to get out to the masses.
Choosing the right channels
Social media is all about connecting with your audiences. Understanding what channels your audiences are on is key to successfully doing this. Facebook for personal, twitter for short conversations, Linkedin for business and so on, it’s all right, but finding out if it’s relevant allows you to understand if it will work. We check that the social media channels being used are appropriate by completing our social media audit, giving you recommendations on how to start or improve your social media strategy.
Setting up your profile is straight forward but getting the most out of your profiles is where you gain your followers and engagement. Creating branded graphics to keep a consistent look and feel to your profiles as well as creating on brand graphics to keep our timeline looking beautiful.
Website integrations & auto publish
So that all your content gets circulated, we can integrate any of your social media feeds on to your website, ensuring nobody misses anything you post. To go one step further, you can implement landing pages with specific social feeds that only display posts with particular hashtags or profile handles, providing only relatable posts to support your campaign.
If you’d rather leave the social media channel management to some well-experienced professionals, we can help. We already manage a wide variety of pages, curating original content or sharing others, crossposting, engaging with their audiences and giving them peace of mind that their social media channels are working for them while their concentrating on other key areas of their businesses.