Search Engine Accessibility
Crawl accessibility is the first step in any SEO development strategy and one that is absolutely necessary. It allows your website to be reached and indexed by all search engines and more importantly, ready to be found by potential new leads. Our websites come fully index-ready and can be updated via a sitemap should the client make major changes or content updates.
We provide our clients with quality servers to run their site on ensuring a consistent presence on the web. This also helps provide the user with a great experience, including fast page loading and a fully functional user interface on any device. Search engines now see this as standard requirements for a website and will proceed to de-rank your position should they not be met.
Content, Content, Content
We work closely with the client during the development stage to determine the best way to design, develop and utilize their bespoke content management system. Content, content, content is what makes SEO work and we are prepared to prepare you and your business for that.
In order to reach your target audience, you need to understand what they want to find. This means writing content on your site that is keyword-friendly and more importantly, relevant to your business and the user. This may seem simple but it is far from it. What you want to rank for and what your audience actually wants are often two different things. Focusing on your audience and then using data related to keywords to hone those insights will make for much more successful campaigns.
Link building & Domain Authority
Alongside good quality content comes good quality links. Links act as a vote of confidence amongst websites, especially another website with a good domain authority links to your site. The higher in popularity and importance a site has, the more weight the links from that site carry. There is no shortcut to link building and can only be achieved by conducting quality research and maintaining consistency when it comes to content marketing.
Just like any other area of digital marketing, measuring the success of your SEO campaign is the most important part of the strategy. Knowing where you went wrong and what went right is extremely important and can be a vital resource moving forward. We use the best technology when it comes to pulling numbers from your site, before, during, and after the completion of an SEO campaign. Whether you are looking to increase overall traffic to your site or build links, we can provide you consistent data that is clear and concise. We understand that this area of digital marketing can be overwhelming, which is why we strive to provide you with easy-to-understand reports that contain the key performance indicators (KPI’s) that are important to you and your business.