What is pay per click?
Pay Per Click (PPC) is exactly as it says, you pay when a user clicks on your advert. These adverts come in many forms (see below) and each one has its uses. Depending on what your business offers will determine which PPC method is best suited for you and your business.
We strongly believe this type of advertising should be judged on quality rather than quantity. We strive to ensure that the clicks you pay for convert, and your ad spend is well spent. This is where our skilled team comes into their own and can provide you with feedback and insights on your strategy, but more importantly, your return on ad spend (ROAS).
Our talented advertisers and developers work together in order to implement and manage your PPC account. Your dedicated account manager will develop a strategy with you and monitor its progression over a period of time. They will ensure that all the technical jargon is removed and replaced with straight facts and statistics, so you can make informed decisions on your account because we understand how important your business is to you.
How to use it?
We truly believe this method of advertising is by far the friendliest and most rewarding for all involved. Both the searcher and advertiser benefit due to relevancy. The clients’ advert will appear in front of someone who is already searching for keywords related to your business and advert. This means no unnecessary interruptions to the user during their online experience. Also, the client is more likely to see a return on investment (ROI) unlike other more traditional methods of advertising.
How Does PPC work?
In 2018 it was reported that Google revenue reached $232.9billion. A large chunk of that total revenue was generated by Google’s Adwords service, which was reported to be £116.32billion (statista.com). These incredible figures speak volumes when it comes to determining the success of PPC campaigns and its continued rise shows that more and more businesses are opting for this strategy.