Video Marketing On Social Media During Lockdown
For quite a few years now marketing experts have been raving about the importance of video marketing. Marketers love it and…
In this day and age your audiences have short attention spans. They want to be in and out as quickly as they can so they can move onto the next thing. Your website is no different and should cater for this to ensure that it’s returning maximum potential. Here is what you should be thinking of when wondering why the speed of your website is an important factor.
Quicker sites receive a better ranking, which in turn results in your website being easier to find.
Enhanced User Experience
Allowing your audiences to have a positive experience using your website is helped when the content is loaded quicker, meaning less time waiting around and more time looking at your products and services.
Reduced Bounce Rate
Increasing your load times as previously mentioned will result in less waiting and leaving. Research proves that users who have to wait longer than 5 seconds for a website to load are 90% more likely to leave.
With the chance of people leaving your site if it doesn’t load quick enough, this will directly affect your conversions, your sales will be hindered, people and businesses will not contact you. Ensuring your website loads quick enough will avoid all of this scenarios and allow you to excel online.
There are many free and paid tools out there – Our budget friendly favourite remains the Google Insight tool . You can check your website here – https://developers.google.com/speed/pagespeed/insights/
Instantly, as our improvements reduce loading times – All users from then on in will benefit.