Buxted UpholsteryReturn to Projects
How We Helped.
Buxted were looking to put themselves online for the first time in their 30 year history. We created a website, aided with social media and built a PPC strategy to improve their lead generation.
Experienced upholsterers with over 30 years in the industry. Offering highly sort after craftsmanship and expert knowledge. Also producing their own bespoke furniture, built from frame to fabric in our workshop.
New leads a week. We improved their lead generation through Google Ads. Helping them get noticed.
Monthly visits to their website. An improvement from not having an online presence before.
Website Design & Development
In order to achieve the digital marketing goals for this small business, it was essential to design and build a website. The website would showcase client work with plenty of imagery, so new customers would know exactly the type of service Buxted Upholstery offer. They wanted to maintain their position within the traditional furniture world, whilst pushing into the digital one.
Search Engine Optimisation
Buxted is located in the heart of East Sussex. Therefore, it was important we positioned this client and its services correctly. The coverage area for this business covers both East and West Sussex, with the occasional customer coming from surrounding counties. Such as, Kent and Surrey. We optimised local SEO to ensure maximum visibility on search engines.
In order to drive some extra traffic to the website during quieter months, a Pay Per Click campaign was setup. This would help position the business on search engines in front of a wider pool of search terms and ultimately customers.
Our ongoing partnership means a continuous consultation process is required to ensure maximum online ROI. Together we have established new ways to help the business and its customers. For example, installing ‘WhatsApp Business’ to help customers during the quote phase.