6 Changes That Make A Difference To Your Bounce Rate

What is bounce rate?

A bounce occurs when a user visits your website on one page of your site and doesn’t interact with it. No clicking on menu items, read more links, or any other link on that page.

What information can you take from your bounce rate?

Whether you view your webpage as having a high bounce rate is a bad thing all depends on what you are trying to achieve from the site. If the page is expecting user input and has a high bounce rate, you’d want to look into why that is and optimising the page to reduce this, here are our tips to make a difference to your page’s bounce rate.

Loading Time

The speed of your website plays a huge part in whether your visitor wants to stay or not. Putting them in a bad mood as they’ve had to wait for your content to load may result in them coming straight back out of it.

Mobile Friendly

Gone are the days that anybody should need persuading that their website needs to be mobile-friendly. With Google’s preference for mobile browsing, if you don’t have a responsive site you have larger implications on your SEO than just bounce rate.

Quit Waffling

Nobody wants to read for the sake of it, when there is an action to be taken, get to the point. Avoid pop-ups floating over the intended content and deliver what they expect from you.

Call To Action

Tell them what you want them to do as soon as they land on the page. Make sure your call to action is as clear as day to avoid confusion and an increased bounce rate.

Keep Content Updated

Offering the audience updated content means they are more likely to stay on the page and browse further. Writing new blogs regularly would be a clear strategy to benefit your bounce rate.

Overall User Experience

Extending from a few areas already mentioned, adding these all together and ensuring the user’s experience of the site is as good as possible which will allow them to maneuver around easily, increasing their time on the web page they land on. Key areas to think about;

1. Is it easy to navigate?
2. Is the text easily readable?
3. Is the design consistent?
4. Is there enough white space?

To Conclude

A lower bounce rate is good, a higher one is bad, but only if you take into consideration the factors of what you’re trying to achieve. We hope the tips outlined above are helpful, and if you have any questions, please drop one of the team an email info@clabacreative.co.uk.